Creative Director. Brand Builder. 15+ years.
Creative leadership across sports, consumer brands, and beyond.
Collaborated with Fenway Sports Management to create pitch deck creative that supported the closure of 8 partnership deals.
Oversee and develop creative for Fortune 500 and globally recognized partners including Kroger, Coca-Cola, Ford, Castrol, Trimble, and others, ensuring every brand shows up consistently across every platform.
Manage the full creative pipeline from initial concept through print production, color correction, and on-time delivery across one of NASCAR's most successful organizations.
Built and launched an in-house graphics program from scratch that eliminated external vendor dependency and generates an additional $400K in new revenue for the organization.
Brands I've collaborated with
Aaron Burnette
I'm Aaron Burnette. I'm the Creative Director currently leading brand identity and creative production for Roush Fenway Keselowski (RFK) Racing in NASCAR's Cup Series. My work spans livery design, sponsor creative, pitch decks, digital, experiential, print production, and brand systems.
More than motorsports: RFK Racing is partially owned by Fenway Sports Group, and through that relationship I've had the opportunity to collaborate with FSG's creative team on projects spanning the Boston Red Sox, Liverpool FC, the Pittsburgh Penguins, and Boston Common Golf, bringing the same standard of brand integrity to some of the most recognized sports properties in the world.
Before entering the NASCAR world, I spent a decade running my own independent graphics and wrap production company. As a solo operator, I designed, set up, and printed my own wraps, building the kind of end-to-end ownership, client management, and discipline that you can only develop by doing everything yourself. That entrepreneurial spirit is alive and well in me today.
From there I joined The Decal Source as a graphic designer, designing for teams across NASCAR's top three series, before moving to Chip Ganassi Racing where I produced creative for brands including McDonald's, Monster Energy, PNC Bank, and Carvana.
