I'm Aaron Burnette — a Creative Director based in Charlotte, NC, currently leading brand identity and creative production for Roush Fenway Keselowski Racing in NASCAR's Cup Series. My work spans livery design, sponsor creative, executive pitch decks, event experiences, print production, and brand systems — all built around one standard: the work has to be right, every single time, in front of millions of people.

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RFK Racing is partially owned by Fenway Sports Group, and through that relationship I've had the opportunity to collaborate with FSG's creative team on projects spanning Liverpool FC, the Pittsburgh Penguins, and Boston Common Golf — bringing the same standard of brand integrity to some of the most recognized sports properties in the world.

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Before entering the NASCAR world, I spent a decade running my own independent graphics and wrap production company. As a solo operator, I designed, set up, and printed approximately 100 wraps per year — building the kind of

end-to-end ownership, client management, and production discipline that you can only develop by doing everything yourself. That entrepreneurial foundation shapes how I work to this day.

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From there I joined The Decal Source, designing for teams across NASCAR's top three series, before moving to Chip Ganassi Racing where I produced creative for brands including McDonald's, Monster Energy, PNC Bank, and Carvana.