About Me
I'm Aaron Burnette. Currently, I'm the Creative Director for Roush Fenway Keselowski (RFK) Racing in NASCAR's Cup Series. My work covers livery design, uniforms, pitch decks, social, digital, hospitality, print production, and brand systems.
More than motorsports: RFK Racing is partially owned by Fenway Sports Group, and through that relationship I've had the opportunity to collaborate with the Boston Red Sox, Liverpool FC, Pittsburgh Penguins, and Boston Common Golf.
Before entering the NASCAR world, I spent a decade running my own graphics and wrap company. As a solo operator, I designed, set up, and printed my own wraps, with most projects going from 0 to 1. That entrepreneurial spirit is alive and well in me today.
From there I joined The Decal Source as a graphic designer, designing for NASCAR teams and their agencies, before moving to Chip Ganassi Racing where I produced creative for brands including Chevrolet, McDonald's, Monster Energy, PNC Bank, and Carvana.
Work History
2021 - Current
Creative Director
Roush Fenway Keselowski Racing
2018 - 2021
Graphic Designer & Decal Lead
Chip Ganassi Racing
2016 - 2018
Graphic Designer
The Decal Source
Currently leading creative for the RFK Racing brand. Creating assets for liveries, uniforms, pitch decks, print production, hospitality, digital, and social. My creative work at RFK Racing covers all channels. I've built and continue to evolve our brand guidelines.
This role was mostly graphic design based. I designed pitch decks, uniforms, and liveries while collaborating with internal departments, agencies, and corporate companies such as McDonald's, Cessna, Monster Energy, Chevrolet, Carvana, and PNC Bank.
This was a graphic design based position working for an agency that produces graphics for Toyota, the US Bobsled team, and various NASCAR entities.