Livery Design
A livery is the overall graphic design on the car. Some sponsors know exactly what they want from the jump, while others are open to suggestions. Typically, I like to start with three different directions to start the project. From there, we dial in the details until all stakeholders are aligned.
Workflow & Process
I use Monday.com to manage every stage of the workflow. From intake forms for new creative requests to creative briefs to scheduling projects through the print queue, tracking deadlines across a full race season, and collaborating with teammates on upcoming concepts. I fully believe in maintaining visibility so the necessary stakeholders can see where each project stands at any given time.
Uniform Design
I design uniforms for our drivers, pit crew, and pit support. It's a balance between the manufacturers in Italy (where the majority of racing uniforms worldwide are produced), the sponsor requests, and driver preference. That means suits can be embroidered, fully sublimated, screen printing, or a mixture of the three.
Print Production
I've been involved in some form of print production the majority of my career. Adding bleed, adding cut paths, creating print templates, matching pantone colors, and scaling artwork are all part of that process.
Brand Guidelines
Brand guidelines are the rules that provide a consistent feel across every touchpoint. I've had the privilege of developing brand guidelines for two of motorsport's most historic organizations, Roush Fenway Keselowski Racing and Chip Ganassi Racing, covering everything from logo usage rules and Pantone color systems to overall visual tone and brand look and feel. These guidelines serve as the foundation for every designer, vendor, and partner who touches the brand, protecting its integrity at every level.
