Portfolio
Livery Design
A livery is the full visual design applied to a race car — every panel, every curve, every inch of surface turned into a brand statement seen by millions of fans at the track and on broadcast worldwide. Some sponsors arrive with a detailed creative brief; others hand me the keys and say "make something great." Either way, I typically develop 2-3 distinct design directions to kick off the conversation, refining from there until the concept is race-ready.
Workflow & Process
I use Monday.com to manage every stage of the workflow. From intake forms for new creative requests to scheduling projects through the print queue, tracking deadlines across a full race season, and collaborating with teammates on upcoming concepts. Whether it's a single asset or a full livery launch, every project moves through a clear system so nothing falls through the cracks.
Uniform Design
Every piece of the uniform has to balance brand integrity with the realities of production, whether that means full sublimation, embroidery, screen printing, or a combination of all three. I design uniforms for drivers and pit crew, working directly with manufacturers in Italy to ensure precise Pantone color matching across different production methods and materials, all while managing lead times that leave no room for delay. The goal is always the same: every person on that pit wall looks like they belong to the same world-class brand.
Print Production
Print production is where design meets reality. It's the critical bridge between an approved concept and a finished product installed on a race car in front of millions of people. My role covers the full technical process: scaling artwork to exact specifications, adding cut paths and bleed, color correcting for print accuracy, and running sample prints before committing to final production.
Brand Guidelines
Brand guidelines are the rulebook that ensures a brand looks and feels consistent across every touchpoint. I've had the privilege of developing brand guidelines for two of motorsport's most historic organizations, Roush Fenway Keselowski Racing and Chip Ganassi Racing, covering everything from logo usage rules and Pantone color systems to overall visual tone and brand look and feel. These documents serve as the creative foundation for every designer, vendor, and partner who touches the brand, protecting its integrity at every level.
Logo Design
A logo is the foundation of every brand. It's the mark that has to work on a business card, a billboard, a race car, and everything in between. Throughout my career I've designed logos for a wide range of clients, building marks that are distinct, versatile, and built to last.