Introduction
I'm Aaron Burnette — a Creative Director currently leading brand identity and creative production for Roush Fenway Keselowski Racing in NASCAR's Cup Series. My work spans livery design, sponsor creative, executive pitch decks, event experiences, print production, and brand systems — all built around one standard: the work has to be right, every single time, in front of millions of people.
Before entering the NASCAR world, I spent a decade running Skillsaw Designs, my own independent graphics and wrap production company. As a solo operator, I designed, set up, and printed approximately 100 wraps per year — building the kind of end-to-end ownership, client management, and production discipline that you can only develop by doing everything yourself. That entrepreneurial foundation shapes how I work to this day.
From there I joined The Decal Source, designing for teams across NASCAR's top three series, before moving to Chip Ganassi Racing where I produced creative for brands including McDonald's, Monster Energy, PNC Bank, and Carvana.
$750K saved annually
Creating creative concepts for campaigns, activations, unveils, and social/digital.
15+ global brands
Design assets across a range of platforms. Graphics for print, social/digital, website, presentations, packaging.
175+ print projects per year
Using Monday.com, I've created and use multiple boards to help keep projects on task and remain visible to teammates.
$20M partnership revenue
I work with large format Epson printers. Setting up artwork for print - color correcting, adding bleed, adding cut paths, printing samples for customer approvals.
Creative Director /// Brand Builder
The categories below are things I specialize in with my current role as Creative Director for Roush Fenway Keselowski Racing.
Concept & Ideation
Creating creative concepts for campaigns, activations, unveils, and social/digital.
Branding
Creating, maintaining, and upholding the integrity of brand guidelines, ensuring consistency across all channels and materials.
Design Execution
Design assets across a range of platforms. Graphics for print, social/digital, website, presentations, packaging.
Collaboration
I work closely with many departments daily, such as business development, executives, hospitality, licensing, and account management.
Process and Workflow
Using Monday.com, I've created and use multiple boards to help keep projects on task and remain visible to teammates.
Print Production
I work with large format Epson printers. Setting up artwork for print - color correcting, adding bleed, adding cut paths, printing samples for customer approvals.
Most Recent Liveries
Design and Print Production Process
Process and Workflow
Logo Designs
