Creative Director. Brand Builder. 15+ years.
Creative leadership across sports, consumer brands, and beyond.
Aaron Burnette
I'm Aaron Burnette. Currently, I'm the Creative Director for Roush Fenway Keselowski (RFK) Racing in NASCAR's Cup Series. My work covers livery design, uniforms, pitch decks, social, digital, hospitality, print production, and brand systems.
More than motorsports: RFK Racing is partially owned by Fenway Sports Group, and through that relationship I've had the opportunity to collaborate with the Boston Red Sox, Liverpool FC, Pittsburgh Penguins, and Boston Common Golf.
Before entering the NASCAR world, I spent a decade running my own graphics and wrap company. As a solo operator, I designed, set up, and printed my own wraps, with most projects going from 0 to 1. That entrepreneurial spirit is alive and well in me today.
From there I joined The Decal Source as a graphic designer, designing for NASCAR teams and their agencies, before moving to Chip Ganassi Racing where I produced creative for brands including Chevrolet, McDonald's, Monster Energy, PNC Bank, and Carvana.
Brands I've collaborated with
